How to Turn Customer Reviews into Social Media Posts
The complete guide to repurposing testimonials into content that builds trust and drives traffic
Your customers are leaving 5-star reviews on G2.
Praising you on Twitter.
Recommending you on LinkedIn.
And those reviews are... sitting there. Doing nothing.
Meanwhile, you're staring at a blank screen trying to figure out what to post on social media today.
Here's the thing: your best content already exists. It's in your customer reviews. You just need to repurpose it.
This guide shows you exactly how to turn reviews into social posts—manually with templates, or automatically with tools. By the end, you'll have a system to turn every review into a week of content.
Why Your Reviews Are Going to Waste
Let's be honest about what's happening:
The typical review lifecycle:
- 1. Customer leaves amazing review on G2 ✓
- 2. You see it, feel good for 5 minutes ✓
- 3. Review sits on G2 forever ✓
- 4. Nobody else ever sees it ✗
Meanwhile, you're:
- • Struggling to create social content
- • Posting generic updates nobody engages with
- • Watching competitors dominate social feeds
The disconnect:
You have authentic, specific, trust-building content sitting in review platforms. But you're creating generic content from scratch instead of using what customers already wrote for you.
Why this happens:
- Time — Turning a review into a post takes 15-20 minutes
- Friction — Reviews are scattered across platforms
- Skills — Creating quote images requires design tools
- Habit — It's not part of most marketing workflows
The result? Your best marketing asset—real customer voices—stays invisible to most of your audience.
The Math: One Review = 10 Content Pieces
One good customer review can become:
| Content Type | Variants | Total |
|---|---|---|
| Twitter posts | 3-4 angles | 4 |
| LinkedIn posts | 2 formats | 2 |
| Quote images | 2-3 styles | 3 |
| Website widget | 1 | 1 |
| Total | 10 |
Example transformation:
Original review:
"Shoutjar saved us 10+ hours per week on content creation. The auto-discovery feature found mentions we didn't even know existed. Game changer for our social proof strategy."
— Sarah Chen, Founder at LaunchKit
Becomes:
Twitter (4 posts):
- 1. Direct quote: "Shoutjar saved us 10+ hours per week" — @sarahchen 🙏
- 2. Result focus: Our users are saving 10+ hours/week. Don't take our word for it 👇
- 3. Story angle: Sarah was spending hours hunting for testimonials. Now? Auto-discovery does it for her.
- 4. Social proof: Another 5-star review just came in 🔥
LinkedIn (2 posts):
- 1. Founder reflection with the full quote
- 2. Customer story format with before/after
Images (3 styles):
- 1. Clean minimal quote card
- 2. Bold colored background
- 3. Social card with avatar
Widget:
- 1. Added to website testimonial carousel
That's 10 pieces of content from one review.
If you have 20 reviews, that's 200 potential content pieces.
If you have 50 reviews, that's 500 potential content pieces.
You're sitting on a content goldmine.
Manual Method: Step-by-Step Guide
Don't have budget for tools? Here's how to do it manually.
Step 1: Collect Your Best Reviews
Check these sources:
- • G2, Capterra, Trustpilot
- • Google Reviews, Yelp
- • Twitter mentions
- • LinkedIn comments and posts
- • Product Hunt reviews
- • Emails from customers
What makes a good review for social?
- ✅ Specific results ("saved 10 hours/week")
- ✅ Emotional language ("game changer", "love it")
- ✅ Solves common pain point
- ✅ From recognizable person/company
- ✅ Not too long (or can be excerpted)
Avoid these:
- ❌ Generic ("great product")
- ❌ Too technical for general audience
- ❌ Anonymous or unclear source
Step 2: Create a Review Bank
Simple spreadsheet:
| Review | Source | Customer | Company | Best Quote | Used? |
|---|---|---|---|---|---|
| Full text | G2 | Sarah Chen | LaunchKit | "saved 10+ hours/week" | No |
Step 3: Transform Each Review
For each review, create:
- 1. 2-3 Twitter post variants
- 2. 1-2 LinkedIn post variants
- 3. 1-2 quote images
(Templates in next sections)
Step 4: Schedule Strategically
Don't post all at once. Spread across weeks:
- • Week 1: Twitter post #1
- • Week 2: LinkedIn post + quote image
- • Week 3: Twitter post #2
- • Week 4: Twitter post #3
One review = one month of content, dripped out.
Time investment:
- • Per review: 20-30 minutes
- • 10 reviews: 3-5 hours
- • 50 reviews: 15-25 hours
That's why tools exist.
Automated Method: Tools That Do the Work
If manual sounds like too much work (it is), here are tools that help.
Shoutjar (That's Us)
- • Import from G2, Trustpilot, Capterra, Yelp, App Store, Google Play
- • Auto-discover mentions on Twitter, LinkedIn, Reddit, etc.
- • Click "Amplify" → get Twitter posts, LinkedIn posts, quote images
- • Multiple variants per review
- • One click copy
- • €15/mo (Launch) or €49/mo (Scale)
Best for: SaaS, indie makers who want full automation
How it works:
- 1. Connect your review sources or paste URLs
- 2. Reviews appear in your dashboard
- 3. Click "Amplify" on any review
- 4. Get 3 Twitter variants, 2 LinkedIn variants, 3 image styles
- 5. Copy, edit if needed, post
Time per review: ~30 seconds vs 20-30 minutes manually.
Other options:
Senja ($19/mo)
- • Good collection and display
- • Some image generation
- • No social post generation
- • No auto-discovery
EmbedSocial ($29/mo)
- • Strong for Google reviews
- • Can repost to social
- • More e-commerce focused
Canva + Manual (Free-$15/mo)
- • Create quote images manually
- • No automation
- • Time-intensive but budget-friendly
Our biased recommendation:
If you're serious about turning reviews into content consistently, use a tool. The time savings pay for itself after 2-3 reviews.
If budget is extremely tight, use the manual method with templates below. Something is better than nothing.
Twitter Post Templates (Copy & Paste)
Copy these templates. Replace the bracketed text with your review content.
Template 1: Direct Quote
"[Short powerful quote from review]" — [Customer name], [Company] [Optional: one-line reaction or context] Example: "Saved us 10+ hours per week on content creation" — Sarah Chen, LaunchKit This is why we build 🙏
Template 2: Result Highlight
[Result/number from review]. But don't take our word for it 👇 "[Quote]" — [Customer] Example: 10+ hours saved per week. But don't take our word for it 👇 "The auto-discovery feature found mentions we didn't even know existed" — @sarahchen
Template 3: Social Proof Announcement
Another [positive adjective] review just came in [emoji] "[Quote]" Thanks [Customer] for the kind words! Example: Another amazing review just came in 🔥 "Game changer for our social proof strategy" Thanks @sarahchen for the kind words!
Template 4: Before/After Story
Before [Product]: [Pain point] After [Product]: [Result from review] "[Short quote]" — [Customer] Example: Before Shoutjar: Hours spent hunting for testimonials After Shoutjar: Auto-discovery finds them for you "Found mentions we didn't even know existed" — @sarahchen
Template 5: This Made Our Day
This feedback made our day [heart emoji] "[Emotional quote from review]" [Optional: what it means to you] Example: This feedback made our day ❤️ "Game changer for our social proof strategy" Building in public means the wins hit different.
Template 6: Thread Starter
Why [Customer] switched to [Product]: 🧵 Thread: (Then quote different parts of their review across multiple tweets)
Pro tips for Twitter:
- • Keep under 280 characters (obvious but important)
- • Use line breaks for readability
- • Don't overuse emojis (1-2 max)
- • Tag the customer if they're on Twitter (ask permission)
- • Don't add hashtags unless natural
- • Post at high-engagement times for your audience
LinkedIn Post Templates (Copy & Paste)
LinkedIn rewards longer, more thoughtful content. These templates work.
Template 1: Founder Reflection
Had to share this customer feedback. "[Full quote - can be longer on LinkedIn]" — [Customer name], [Title] at [Company] [2-3 sentences: What this means to you, what you learned, or context about the feature they mentioned] [Soft engagement question or statement] Example: Had to share this customer feedback. "Shoutjar saved us 10+ hours per week on content creation. The auto-discovery feature found mentions we didn't even know existed. Game changer for our social proof strategy." — Sarah Chen, Founder at LaunchKit When we built auto-discovery, we weren't sure if people would use it. Turns out, most users have testimonials scattered across the internet they don't even know about. Sarah's feedback reminded us why we built this: your best marketing is already out there. You just need to find it. What's a feature in your product that surprised you with how much people love it?
Template 2: Customer Story
[Customer name] came to us with a problem: [Problem mentioned or implied in review] [X weeks/months] later: → [Result 1] → [Result 2] In their words: "[Quote]" This is why we build [Product]. Example: Sarah Chen came to us with a problem: Testimonials scattered everywhere. No time to find them. No way to use them for content. 2 months later: → 10+ hours saved per week → Found mentions she didn't know existed → Social proof strategy transformed In her words: "Game changer for our social proof strategy." This is why we build Shoutjar.
Template 3: The Lesson
A customer taught me something this week. [Customer name] left this review: "[Quote]" Here's what stood out to me: [Your reflection - 2-3 short paragraphs] [Takeaway or lesson]
Template 4: Milestone/Celebration
[Milestone] and I'm feeling grateful. Here's what [Customer] said about us: "[Quote]" [Brief reflection on the journey] Thank you to everyone who's supported us along the way. [Optional: What's next]
Pro tips for LinkedIn:
- • Use line breaks liberally (walls of text don't work)
- • Open with a hook (not "I'm excited to share")
- • Include the full quote if it's good
- • End with soft engagement (question or reflection)
- • Don't use emojis excessively
- • 1,300 characters is the sweet spot (before "see more")
- • Post early morning or lunch time (your audience's timezone)
Quote Image Best Practices
Quote images get more engagement than text-only posts. Here's how to make good ones.
What to include:
- 1. The quote (shortened if needed)
- 2. Customer name
- 3. Customer title/company
- 4. Star rating (if applicable)
- 5. Your brand colors/logo (subtle)
What NOT to include:
- • Walls of text (keep quotes under 30 words)
- • Tiny unreadable text
- • Cluttered design
- • Stock photos of random people
Three styles that work:
Style 1: Clean Minimal
- • White or light background
- • Quote in large, readable font
- • Name and company below
- • Stars if applicable
- • Very subtle branding
Style 2: Bold Colored
- • Your brand color as background
- • White text
- • Stands out in feeds
- • Works well for Twitter
Style 3: Social Card
- • Looks like a tweet or LinkedIn post
- • Customer avatar (if you have it)
- • Source indicator (G2, Twitter, etc.)
- • Feels native to social platforms
Tools to create quote images:
Free:
- • Canva (templates available)
- • Figma (more control)
- • Pablo by Buffer (super simple)
Paid/Automated:
Image specs:
| Platform | Recommended Size |
|---|---|
| 1200 x 675px (16:9) | |
| 1200 x 627px | |
| 1080 x 1080px (square) | |
| Stories | 1080 x 1920px |
Pro tip:
Create one image, resize for each platform. Or use square (1:1) which works reasonably well everywhere.
How Often to Post Review Content
Review content is powerful, but don't overdo it.
Recommended mix:
| Content Type | Percentage |
|---|---|
| Educational/value content | 50% |
| Behind-the-scenes/personal | 20% |
| Review/testimonial content | 20% |
| Promotional/launch content | 10% |
Platform-specific cadence:
Twitter:
- • 2-3 review posts per week
- • Mix with other content daily
- • Quote images perform well here
LinkedIn:
- • 1 review post per week
- • Make it thoughtful (reflection format)
- • Don't post reviews back-to-back
Instagram:
- • 1-2 quote images per week
- • Stories: more frequent OK
- • Mix with other visual content
Spacing example for one review:
| Week | Platform | Content |
|---|---|---|
| 1 | Quote post (Template 1) | |
| 2 | Founder reflection post | |
| 2 | Quote image | |
| 3 | Result highlight post | |
| 4 | Before/after post |
One review → 4 weeks of content → Move to next review
What NOT to do:
- ❌ Post 5 reviews in one day
- ❌ Only post testimonials (no other content)
- ❌ Post the same review repeatedly
- ❌ Share only 5-star reviews (4-star with context is authentic)
Common Mistakes to Avoid
Mistake 1: Editing reviews too much
Your words sound like marketing. Their words sound like truth.
✅ Do:
Keep the customer's actual words
❌ Don't:
Rewrite to sound "better"
Mistake 2: Forgetting to credit
Always include:
- • Customer name
- • Company (if B2B)
- • Source (G2, Twitter, etc.)
Anonymous testimonials feel fake.
Mistake 3: Only sharing perfect reviews
A 4-star review with specific feedback can be more credible than a generic 5-star "Great product!"
Real > Perfect
Mistake 4: Never asking permission
For public reviews (G2, Twitter), you generally can reshare.
For private feedback (email, DM), always ask:
Most people say yes. And now you have a tagged, engaged advocate.
Mistake 5: Posting and disappearing
When you share a review:
- • Reply to comments
- • Thank the customer if they engage
- • Answer questions from prospects
Reviews start conversations. Be there for them.
Mistake 6: Ignoring negative reviews
Negative reviews aren't for social, but they are for:
- • Product improvements
- • Personal response to the reviewer
- • Internal learning
Don't just collect the good stuff.
Getting Started Today
Don't overthink it. Here's your action plan:
Today (15 minutes):
- 1. Find your 3 best reviews (G2, Twitter, email, wherever)
- 2. Pick one
- 3. Write one Twitter post using Template 1
- 4. Post it
This week (1 hour):
- 1. Create a simple review spreadsheet
- 2. Add your top 10 reviews
- 3. Create 2-3 posts from each
- 4. Schedule for the next 2 weeks
This month:
- 1. Set up a system (tool or manual process)
- 2. Create review content consistently
- 3. Track what performs best
- 4. Double down on winning formats
Or skip the manual work:
Shoutjar imports your reviews from G2, Trustpilot, Capterra, and more. Auto-discovers mentions on social. Turns each review into Twitter posts, LinkedIn posts, and quote images with one click.
7-day free trial. No credit card.
Try Shoutjar FreeThe bottom line:
Your customers already said amazing things about you.
Those words are sitting in G2, in tweets, in emails—doing nothing.
Stop creating content from scratch. Start amplifying the voices that already believe in you.
Your best marketing is already written. Use it.
YOUR REVIEWS ARE SITTING THERE. DOING NOTHING.
Shoutjar imports reviews from G2, Trustpilot, Capterra, and more. Click "Amplify" → get Twitter posts, LinkedIn posts, quote images. One review = 10 content pieces. In 2 clicks.
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