Free Tool

Social Proof ROI Calculator

What's Social Proof Worth to Your Business?

Calculate how much additional revenue reviews and testimonials could generate. Free, instant results.

Your Traffic

Unique visitors per month

Your Conversions

%

Percentage who become customers

$

Average revenue per customer

Enter your numbers above to see your potential ROI

Potential Additional Revenue

€0 / month

€0 / year

Frequently Asked Questions

How does social proof increase conversions?

Social proof reduces purchase anxiety by showing potential customers that others have bought and loved your product. Reviews, testimonials, and ratings provide third-party validation that your marketing claims alone can't achieve.

Where should I display social proof on my website?

The highest-impact placements are: homepage hero section, product/pricing pages, checkout page, and landing pages. Show relevant testimonials close to calls-to-action and decision points.

What's a realistic conversion lift from social proof?

Studies show improvements ranging from 10% to 270% depending on implementation. A conservative estimate is 10-15% lift, while well-optimized social proof (video testimonials, review widgets, trust badges) can achieve 25%+ improvements.

How many reviews or testimonials do I need?

Research shows that 5-10 reviews creates the most trust. Having more helps, but the jump from 0 to 5 is the most significant. Focus on quality and relevance over quantity.

How do I calculate my conversion rate?

Divide your number of customers (or sales) by your total website visitors, then multiply by 100. For example: 50 sales ÷ 2,000 visitors × 100 = 2.5% conversion rate.