What's Social Proof Worth to Your Business?
Calculate how much additional revenue reviews and testimonials could generate. Free, instant results.
Unique visitors per month
Percentage who become customers
Average revenue per customer
Studies show social proof increases conversions by 10-30% on average
Enter your numbers above to see your potential ROI
Potential Additional Revenue
€0 / month
€0 / year
Potential Additional Revenue
€0 / month
€0 / year
€0
Monthly revenue
€0
With 15% lift
+€0/mo
+€0 per year
Monthly visitors: 0
Conversion rate: 0%
Customers/month: 0
Average order: €0
Monthly revenue: €0
New conversion rate: 0%
New customers/month: 0
Monthly revenue: €0
Additional revenue: +€0/mo
Per year: +€0
Sources: Spiegel Research Center, BrightLocal Consumer Review Survey
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Social proof reduces purchase anxiety by showing potential customers that others have bought and loved your product. Reviews, testimonials, and ratings provide third-party validation that your marketing claims alone can't achieve.
The highest-impact placements are: homepage hero section, product/pricing pages, checkout page, and landing pages. Show relevant testimonials close to calls-to-action and decision points.
Studies show improvements ranging from 10% to 270% depending on implementation. A conservative estimate is 10-15% lift, while well-optimized social proof (video testimonials, review widgets, trust badges) can achieve 25%+ improvements.
Research shows that 5-10 reviews creates the most trust. Having more helps, but the jump from 0 to 5 is the most significant. Focus on quality and relevance over quantity.
Divide your number of customers (or sales) by your total website visitors, then multiply by 100. For example: 50 sales ÷ 2,000 visitors × 100 = 2.5% conversion rate.