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Calculate Your Net Promoter Score

Enter your survey responses and get your NPS score instantly — with industry benchmarks and actionable recommendations.

Net Promoter Score measures customer loyalty with one question: "How likely are you to recommend us?" (0-10)

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Promoters (9-10)
Loyal enthusiasts
🟡
Passives (7-8)
Satisfied but unenthusiastic
🔴
Detractors (0-6)
Unhappy customers
🟢

Customers who love you

🟡

Satisfied but not enthusiastic

🔴

Unhappy customers

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Frequently Asked Questions

How is NPS calculated?

NPS = (% Promoters) - (% Detractors). Passives affect percentages but aren't in the formula. Result ranges from -100 to +100.

What is a good NPS score?

Below 0 needs work, 0-30 is good, 30-70 is great, 70+ is world-class. Compare to your industry benchmarks for context.

How many responses do I need?

Aim for 100+ for statistical significance. 30-50 can provide directional insights for small businesses.

How often should I measure NPS?

Quarterly or after key interactions. Once per quarter per customer maximum to avoid survey fatigue.

Why don't Passives count in the formula?

Passives (7-8) are satisfied but won't actively promote or detract. The formula focuses on extremes that drive word-of-mouth.

What's transactional vs relational NPS?

Transactional: after specific interactions (purchase, support). Relational: periodic overall loyalty measurement. Both are valuable.