Free Tool

Case Study Outline Generator

Turn Testimonials into Powerful Case Studies

Transform customer testimonials into structured case study outlines. Get titles, sections, and interview questions ready to use.

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Customer Details

Your Product/Service

Enter a testimonial above to get started

CASE STUDY OUTLINE

Case Study Best Practices

  • Lead with results β€” put the most impressive metric in the title
  • Use specific numbers β€” "40% faster" beats "much faster"
  • Include direct quotes β€” they add authenticity
  • Keep it scannable β€” use headers, bullets, and callout boxes
  • Add visuals β€” screenshots, charts, customer photos
  • End with a CTA β€” tell readers what to do next

Frequently Asked Questions

How do I turn a testimonial into a case study?

Start with the customer's results, then work backward to the challenge they faced. Add context about who they are, what solution you provided, and quantify the outcomes. This tool creates that structure automatically from any testimonial.

How long should a case study be?

Most effective case studies are 500-1500 words (1-2 pages). Busy buyers scan, so make key points easy to find. Use our "Brief" option for a one-pager or "Detailed" for comprehensive coverage.

Do I need customer permission for case studies?

Yes, always get written approval before publishing. Most customers are happy to participate if you make it easy for them. Offer to write it for their review rather than asking them to write it.

What makes a compelling case study?

Specific, quantifiable results (numbers!), a relatable challenge, direct customer quotes, and a clear before/after narrative. The best case studies tell a story, not just list features.

Where should I publish case studies?

Your website (dedicated page), sales collateral, email nurture sequences, social media snippets, and sales conversations. Repurpose one case study into many content pieces.

How many case studies do I need?

Aim for at least one per customer segment or use case. 3-5 strong case studies cover most sales situations. Quality over quantityβ€”one detailed case study beats ten weak ones.