6 proven strategies to collect more Facebook Recommendations reviews and build social proof that converts.
of consumers discover local businesses through Facebook
more likely to purchase from a business recommended by friends
Facebook Recommendations (formerly Reviews) leverage social connections to build trust with potential customers.
Facebook recommendations come from real people in your network, making them highly trusted and influential.
These strategies work. Implement them consistently and watch your review count grow.
Go to Page Settings > Templates and Tabs > Add the Reviews tab to enable recommendations.
The language matters. Facebook uses 'recommend' not 'review' - use this in your asks.
When you get a great recommendation, share it to your page to encourage more.
Encourage customers to check in on Facebook. Check-ins lead to natural recommendations.
Active pages with regular posts and engagement get more recommendations.
After a great interaction, follow up via Messenger with a thank you and recommendation link.
Facebook check-ins prime customers to leave recommendations. Display 'Check in on Facebook' prompts at your location — check-ins often convert to recommendations organically.
These pitfalls can hurt your Facebook reputation. Avoid them at all costs.
Facebook is social. Don't treat it like a review platform - engage with your community.
Thank people publicly when they recommend you. It shows appreciation and encourages others.
A page with no recent activity looks abandoned. Regular posting builds trust.
Always follow Facebook's official guidelines for review collection. Violations can result in review removal, ranking penalties, or account suspension.
Local customers check reviews before visiting. Amplify your Facebook reviews to build trust before they even walk through your door.
Use testimonial widgets to showcase Facebook reviews on your homepage, pricing page, and checkout.
Turn reviews into ready-to-post social content for Twitter, LinkedIn, and Instagram.
Create a dedicated testimonial page with all your best reviews in one place.
Find reviews you didn't know existed with auto-discovery across social platforms.
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The best approach is to ask at the right moment - typically right after a positive experience. Make it easy by providing a direct link, and always be genuine in your request. See our 6 tips above for specific strategies that work.
Most platforms, including Facebook, prohibit offering incentives in exchange for reviews. Focus on providing great service and making it easy for customers to leave honest feedback. The best reviews come from genuinely satisfied customers.
Even a few reviews make a difference, but aim for at least 10-20 reviews to establish credibility. Consistency matters more than volume - a steady stream of recent reviews beats a burst of old ones. Focus on quality over quantity.
Results vary, but most businesses see improvement within 2-4 weeks of implementing a systematic review collection strategy. The key is consistency - make asking for reviews a regular part of your customer interactions.
Always respond professionally and promptly to negative reviews. Acknowledge the issue, apologize if appropriate, and offer to make it right. A well-handled negative review can actually improve your reputation by showing you care about customer feedback.
7 proven methods with email templates and timing tips.
Real examples that convert, with templates you can use.
Free tool: Generate professional review request emails.
Free tool: Generate professional responses to reviews.