6 proven strategies to collect more TripAdvisor reviews and build social proof that converts.
of travelers won't book without reading reviews first
increase in inquiries with TripAdvisor presence
TripAdvisor is the world's largest travel platform, essential for hotels, restaurants, and attractions.
TripAdvisor reviews directly impact bookings and are often the deciding factor for travelers.
These strategies work. Implement them consistently and watch your review count grow.
TripAdvisor's free tool sends review requests to guests automatically. Set it up immediately.
The moment of goodbye is perfect for asking. Train staff to mention TripAdvisor naturally.
Add a TripAdvisor link to your post-stay/post-visit confirmation emails.
Show your rating on your website and at your location to build trust and encourage reviews.
TripAdvisor tracks response rates. Responding to all reviews improves your ranking.
TripAdvisor values recency. A steady stream of new reviews beats sporadic bursts.
TripAdvisor's Review Express tool is free and powerful. Connect your guest email list and the system automatically requests reviews at optimal times after their stay.
These pitfalls can hurt your TripAdvisor reputation. Avoid them at all costs.
TripAdvisor aggressively detects fraud. Fake reviews result in ranking penalties or removal.
Never argue with reviewers. Professional, empathetic responses win over future customers.
Reviews reflect experience. Focus on consistent service, not just getting reviews.
Always follow TripAdvisor's official guidelines for review collection. Violations can result in review removal, ranking penalties, or account suspension.
Local customers check reviews before visiting. Amplify your TripAdvisor reviews to build trust before they even walk through your door.
Use testimonial widgets to showcase TripAdvisor reviews on your homepage, pricing page, and checkout.
Turn reviews into ready-to-post social content for Twitter, LinkedIn, and Instagram.
Create a dedicated testimonial page with all your best reviews in one place.
Find reviews you didn't know existed with auto-discovery across social platforms.
Free plan available. No credit card required.
The best approach is to ask at the right moment - typically right after a positive experience. Make it easy by providing a direct link, and always be genuine in your request. See our 6 tips above for specific strategies that work.
Most platforms, including TripAdvisor, prohibit offering incentives in exchange for reviews. Focus on providing great service and making it easy for customers to leave honest feedback. The best reviews come from genuinely satisfied customers.
Even a few reviews make a difference, but aim for at least 10-20 reviews to establish credibility. Consistency matters more than volume - a steady stream of recent reviews beats a burst of old ones. Focus on quality over quantity.
Results vary, but most businesses see improvement within 2-4 weeks of implementing a systematic review collection strategy. The key is consistency - make asking for reviews a regular part of your customer interactions.
Always respond professionally and promptly to negative reviews. Acknowledge the issue, apologize if appropriate, and offer to make it right. A well-handled negative review can actually improve your reputation by showing you care about customer feedback.
7 proven methods with email templates and timing tips.
Real examples that convert, with templates you can use.
Free tool: Generate professional review request emails.
Free tool: Generate professional responses to reviews.