6 proven strategies to collect more Apple App Store reviews and build social proof that converts.
of users check ratings before downloading an app
more downloads for apps rated 4+ stars vs 3 stars
App Store ratings and reviews directly impact app discovery, downloads, and success on iOS.
App Store ratings influence search ranking, featuring opportunities, and user trust.
These strategies work. Implement them consistently and watch your review count grow.
Apple's native prompt is the only compliant way to ask for reviews. Implement it properly.
Trigger after positive moments: completing a level, achieving a goal, or using a loved feature.
Apple allows 3 prompts per year per user. Choose your moments wisely.
App Store Connect lets you respond to reviews. Address issues and thank positive reviewers.
Nothing generates negative reviews faster than bugs. Prioritize stability.
Major updates can reset negative sentiment. Announce improvements in release notes.
Use SKStoreReviewController at peak moments — after a user completes a goal, unlocks a feature, or returns for multiple sessions. Never prompt during frustration or errors.
These pitfalls can hurt your App Store reputation. Avoid them at all costs.
Asking after a crash, error, or frustrating moment guarantees negative reviews.
Over-prompting annoys users. Stick to meaningful moments.
Users check if developers respond. Unaddressed complaints deter new downloads.
Always follow App Store's official guidelines for review collection. Violations can result in review removal, ranking penalties, or account suspension.
App store browsers skim fast. Showcase your best App Store reviews on your landing page to convert visitors into downloads.
Use testimonial widgets to showcase App Store reviews on your homepage, pricing page, and checkout.
Turn reviews into ready-to-post social content for Twitter, LinkedIn, and Instagram.
Create a dedicated testimonial page with all your best reviews in one place.
Find reviews you didn't know existed with auto-discovery across social platforms.
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The best approach is to ask at the right moment - typically right after a positive experience. Make it easy by providing a direct link, and always be genuine in your request. See our 6 tips above for specific strategies that work.
Most platforms, including App Store, prohibit offering incentives in exchange for reviews. Focus on providing great service and making it easy for customers to leave honest feedback. The best reviews come from genuinely satisfied customers.
Even a few reviews make a difference, but aim for at least 10-20 reviews to establish credibility. Consistency matters more than volume - a steady stream of recent reviews beats a burst of old ones. Focus on quality over quantity.
Results vary, but most businesses see improvement within 2-4 weeks of implementing a systematic review collection strategy. The key is consistency - make asking for reviews a regular part of your customer interactions.
Always respond professionally and promptly to negative reviews. Acknowledge the issue, apologize if appropriate, and offer to make it right. A well-handled negative review can actually improve your reputation by showing you care about customer feedback.
7 proven methods with email templates and timing tips.
Real examples that convert, with templates you can use.
Free tool: Generate professional review request emails.
Free tool: Generate professional responses to reviews.