6 proven strategies to collect more G2 (formerly G2 Crowd) reviews and build social proof that converts.
of B2B buyers more likely to purchase after reading a trusted review
higher conversion rate for products with 10+ G2 reviews
G2 is the leading review platform for B2B software. Reviews here directly influence enterprise purchasing decisions.
G2 reviews appear in software comparison searches and are used by procurement teams evaluating vendors.
These strategies work. Implement them consistently and watch your review count grow.
The best time to ask for a G2 review is after a customer has seen real value - successful onboarding, first win, or renewal.
Include a G2 review request in your quarterly business reviews with customers.
G2 offers gift card incentives for reviewers. Run a campaign during product launches or funding announcements.
Focus on customers who actively use your product and can speak to specific features.
G2 reviews are detailed. Give customers a few talking points about features they use most.
Customer Success Managers have the best relationships. Empower them to ask for reviews.
The best time to ask for G2 reviews is during QBRs or right after a customer renews. They've just reaffirmed their commitment and can speak authentically about long-term value.
These pitfalls can hurt your G2 reputation. Avoid them at all costs.
New customers can't write meaningful reviews. Wait until they've experienced real value.
G2 values balanced reviews. A mix of perspectives adds credibility.
G2 reviews contain valuable product feedback. Share with your product team.
Always follow G2's official guidelines for review collection. Violations can result in review removal, ranking penalties, or account suspension.
B2B buyers spend hours researching before they reach out. Make sure your G2 reviews are visible across your entire marketing funnel.
Use testimonial widgets to showcase G2 reviews on your homepage, pricing page, and checkout.
Turn reviews into ready-to-post social content for Twitter, LinkedIn, and Instagram.
Create a dedicated testimonial page with all your best reviews in one place.
Find reviews you didn't know existed with auto-discovery across social platforms.
Free plan available. No credit card required.
The best approach is to ask at the right moment - typically right after a positive experience. Make it easy by providing a direct link, and always be genuine in your request. See our 6 tips above for specific strategies that work.
Most platforms, including G2, prohibit offering incentives in exchange for reviews. Focus on providing great service and making it easy for customers to leave honest feedback. The best reviews come from genuinely satisfied customers.
Even a few reviews make a difference, but aim for at least 10-20 reviews to establish credibility. Consistency matters more than volume - a steady stream of recent reviews beats a burst of old ones. Focus on quality over quantity.
Results vary, but most businesses see improvement within 2-4 weeks of implementing a systematic review collection strategy. The key is consistency - make asking for reviews a regular part of your customer interactions.
Always respond professionally and promptly to negative reviews. Acknowledge the issue, apologize if appropriate, and offer to make it right. A well-handled negative review can actually improve your reputation by showing you care about customer feedback.
7 proven methods with email templates and timing tips.
Real examples that convert, with templates you can use.
Free tool: Generate professional review request emails.
Free tool: Generate professional responses to reviews.