6 proven strategies to collect more Trustpilot reviews and build social proof that converts.
of consumers read reviews before buying online
conversion increase with Trustpilot widget displayed
Trustpilot is the leading review platform for online businesses, especially e-commerce and SaaS companies.
Trustpilot reviews appear in Google search results as rich snippets, boosting click-through rates significantly.
These strategies work. Implement them consistently and watch your review count grow.
Trustpilot provides automated review invitations. Connect your order system to send requests automatically.
For e-commerce: after delivery confirmation. For SaaS: after a successful milestone or support interaction.
Customize invitation emails with the customer's name and specific product/service they used.
Display your Trustpilot widget on your website. Seeing others review encourages more reviews.
Trustpilot lets you respond to reviews. Use this to show great customer service.
If you're B2B, focus on service reviews rather than product reviews for better relevance.
Integrate Trustpilot with your e-commerce platform (Shopify, WooCommerce, etc.) to automatically send review invitations at the perfect moment — right after delivery confirmation.
These pitfalls can hurt your Trustpilot reputation. Avoid them at all costs.
Trustpilot limits how often you can invite the same customer. Respect these limits.
Unaddressed negative reviews hurt more than the review itself. Always respond professionally.
Verified businesses get more trust. Complete Trustpilot's verification process.
Always follow Trustpilot's official guidelines for review collection. Violations can result in review removal, ranking penalties, or account suspension.
Collecting reviews is just the start. Here's how to maximize the impact of your Trustpilot reviews:
Use testimonial widgets to showcase Trustpilot reviews on your homepage, pricing page, and checkout.
Turn reviews into ready-to-post social content for Twitter, LinkedIn, and Instagram.
Create a dedicated testimonial page with all your best reviews in one place.
Find reviews you didn't know existed with auto-discovery across social platforms.
Free plan available. No credit card required.
The best approach is to ask at the right moment - typically right after a positive experience. Make it easy by providing a direct link, and always be genuine in your request. See our 6 tips above for specific strategies that work.
Most platforms, including Trustpilot, prohibit offering incentives in exchange for reviews. Focus on providing great service and making it easy for customers to leave honest feedback. The best reviews come from genuinely satisfied customers.
Even a few reviews make a difference, but aim for at least 10-20 reviews to establish credibility. Consistency matters more than volume - a steady stream of recent reviews beats a burst of old ones. Focus on quality over quantity.
Results vary, but most businesses see improvement within 2-4 weeks of implementing a systematic review collection strategy. The key is consistency - make asking for reviews a regular part of your customer interactions.
Always respond professionally and promptly to negative reviews. Acknowledge the issue, apologize if appropriate, and offer to make it right. A well-handled negative review can actually improve your reputation by showing you care about customer feedback.
7 proven methods with email templates and timing tips.
Real examples that convert, with templates you can use.
Free tool: Generate professional review request emails.
Free tool: Generate professional responses to reviews.