6 proven strategies to collect more Capterra reviews and build social proof that converts.
of software buyers read Capterra reviews before purchasing
more demo requests with positive Capterra presence
Capterra helps businesses find the right software. Reviews here reach buyers actively comparing solutions.
Capterra reviews influence SMB software purchases and improve your visibility in their directory.
These strategies work. Implement them consistently and watch your review count grow.
Capterra provides email templates and widgets to collect reviews. Use their official tools.
Capterra's audience is primarily small and mid-size businesses. Target reviews from this segment.
Capterra reviews have pros/cons sections. Ask customers to be specific about what they like.
Keep your Capterra profile updated with features, pricing, and screenshots. Complete profiles rank higher.
Many users check both G2 and Capterra. Consistent reviews across both builds trust.
Capterra lets you respond publicly. Use this to address concerns and thank reviewers.
Capterra's audience is primarily small and mid-size businesses. Focus your review requests on contacts who match this profile — their reviews will resonate more with potential buyers.
These pitfalls can hurt your Capterra reputation. Avoid them at all costs.
Don't copy-paste the same review text. Each platform should have authentic, unique reviews.
Make sure you're listed in all relevant categories to maximize visibility.
Buyers use Capterra to compare. Missing pricing or features loses potential customers.
Always follow Capterra's official guidelines for review collection. Violations can result in review removal, ranking penalties, or account suspension.
B2B buyers spend hours researching before they reach out. Make sure your Capterra reviews are visible across your entire marketing funnel.
Use testimonial widgets to showcase Capterra reviews on your homepage, pricing page, and checkout.
Turn reviews into ready-to-post social content for Twitter, LinkedIn, and Instagram.
Create a dedicated testimonial page with all your best reviews in one place.
Find reviews you didn't know existed with auto-discovery across social platforms.
Free plan available. No credit card required.
The best approach is to ask at the right moment - typically right after a positive experience. Make it easy by providing a direct link, and always be genuine in your request. See our 6 tips above for specific strategies that work.
Most platforms, including Capterra, prohibit offering incentives in exchange for reviews. Focus on providing great service and making it easy for customers to leave honest feedback. The best reviews come from genuinely satisfied customers.
Even a few reviews make a difference, but aim for at least 10-20 reviews to establish credibility. Consistency matters more than volume - a steady stream of recent reviews beats a burst of old ones. Focus on quality over quantity.
Results vary, but most businesses see improvement within 2-4 weeks of implementing a systematic review collection strategy. The key is consistency - make asking for reviews a regular part of your customer interactions.
Always respond professionally and promptly to negative reviews. Acknowledge the issue, apologize if appropriate, and offer to make it right. A well-handled negative review can actually improve your reputation by showing you care about customer feedback.
7 proven methods with email templates and timing tips.
Real examples that convert, with templates you can use.
Free tool: Generate professional review request emails.
Free tool: Generate professional responses to reviews.