6 proven strategies to collect more Glassdoor reviews and build social proof that converts.
of job seekers read company reviews before applying
more likely to apply to companies with 4+ star ratings
Glassdoor reviews impact employer branding and ability to attract top talent.
Candidates check Glassdoor before applying. Your rating directly affects hiring success.
These strategies work. Implement them consistently and watch your review count grow.
After promotions, successful projects, or positive company events, encourage reviews.
Employees leaving on good terms can provide balanced, credible reviews.
Glassdoor lets employers respond. Address concerns professionally and thank positive reviewers.
Don't script reviews. Authentic, balanced reviews are more credible than pure praise.
Actually improve based on criticism. Then communicate changes to your team.
Photos, benefits, and company info should be current and accurate.
Employees leaving on good terms are perfect reviewers — they can speak about your culture with credibility and distance. Include Glassdoor in your exit interview process.
These pitfalls can hurt your Glassdoor reputation. Avoid them at all costs.
Glassdoor detects fake reviews. They damage credibility when discovered.
Argumentative responses to criticism look bad to candidates. Stay professional.
Glassdoor reviews often surface real issues. Use them to actually improve.
Always follow Glassdoor's official guidelines for review collection. Violations can result in review removal, ranking penalties, or account suspension.
Professional reviews build credibility beyond Glassdoor. Use them in proposals, on your website, and in recruitment marketing.
Use testimonial widgets to showcase Glassdoor reviews on your homepage, pricing page, and checkout.
Turn reviews into ready-to-post social content for Twitter, LinkedIn, and Instagram.
Create a dedicated testimonial page with all your best reviews in one place.
Find reviews you didn't know existed with auto-discovery across social platforms.
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The best approach is to ask at the right moment - typically right after a positive experience. Make it easy by providing a direct link, and always be genuine in your request. See our 6 tips above for specific strategies that work.
Most platforms, including Glassdoor, prohibit offering incentives in exchange for reviews. Focus on providing great service and making it easy for customers to leave honest feedback. The best reviews come from genuinely satisfied customers.
Even a few reviews make a difference, but aim for at least 10-20 reviews to establish credibility. Consistency matters more than volume - a steady stream of recent reviews beats a burst of old ones. Focus on quality over quantity.
Results vary, but most businesses see improvement within 2-4 weeks of implementing a systematic review collection strategy. The key is consistency - make asking for reviews a regular part of your customer interactions.
Always respond professionally and promptly to negative reviews. Acknowledge the issue, apologize if appropriate, and offer to make it right. A well-handled negative review can actually improve your reputation by showing you care about customer feedback.
7 proven methods with email templates and timing tips.
Real examples that convert, with templates you can use.
Free tool: Generate professional review request emails.
Free tool: Generate professional responses to reviews.