6 proven strategies to collect more Clutch.co reviews and build social proof that converts.
of B2B buyers use reviews to make purchasing decisions
more leads for agencies in Clutch Leaders lists
Clutch is the leading review platform for B2B service providers like agencies, developers, and consultants.
Clutch reviews influence enterprise purchasing decisions for B2B services and agency selection.
These strategies work. Implement them consistently and watch your review count grow.
The end of a successful project is the perfect time. Clients remember what went well.
Clutch verifies reviews via phone interviews. Let clients know what to expect.
Reviews from C-level and VP contacts carry more weight.
Complete your company profile with portfolio, services, and pricing clarity.
Consistent positive reviews can land you on Clutch Leaders lists for visibility.
Clutch widgets and quotes work great in proposals and sales decks.
Clutch verifies reviews via phone calls. Brief your clients on what to expect — a 15-minute call about the project. Prepared clients give better, more detailed reviews.
These pitfalls can hurt your Clutch reputation. Avoid them at all costs.
Clutch values balanced feedback. Don't cherry-pick only your biggest fans.
Clutch reviews require client effort. Follow up if they haven't completed it.
A sparse profile undermines even great reviews. Complete all sections.
Always follow Clutch's official guidelines for review collection. Violations can result in review removal, ranking penalties, or account suspension.
B2B buyers spend hours researching before they reach out. Make sure your Clutch reviews are visible across your entire marketing funnel.
Use testimonial widgets to showcase Clutch reviews on your homepage, pricing page, and checkout.
Turn reviews into ready-to-post social content for Twitter, LinkedIn, and Instagram.
Create a dedicated testimonial page with all your best reviews in one place.
Find reviews you didn't know existed with auto-discovery across social platforms.
Free plan available. No credit card required.
The best approach is to ask at the right moment - typically right after a positive experience. Make it easy by providing a direct link, and always be genuine in your request. See our 6 tips above for specific strategies that work.
Most platforms, including Clutch, prohibit offering incentives in exchange for reviews. Focus on providing great service and making it easy for customers to leave honest feedback. The best reviews come from genuinely satisfied customers.
Even a few reviews make a difference, but aim for at least 10-20 reviews to establish credibility. Consistency matters more than volume - a steady stream of recent reviews beats a burst of old ones. Focus on quality over quantity.
Results vary, but most businesses see improvement within 2-4 weeks of implementing a systematic review collection strategy. The key is consistency - make asking for reviews a regular part of your customer interactions.
Always respond professionally and promptly to negative reviews. Acknowledge the issue, apologize if appropriate, and offer to make it right. A well-handled negative review can actually improve your reputation by showing you care about customer feedback.
7 proven methods with email templates and timing tips.
Real examples that convert, with templates you can use.
Free tool: Generate professional review request emails.
Free tool: Generate professional responses to reviews.